A winning Channel Engagement program is all about solution providers acting like true partners to build strong, lasting relationships that lead to real success for everyone involved.
Viewing your solution provider as a partner rather than a vendor fosters a stronger collaboration.
A successful channel engagement platform balances sales reps' desire for usability, rewards, and engaging content with IT vendors' focus on branding, analytics, and strategic insights.
Wondering which you should choose? Amazon gift cards vs physical catalog, let's dive in.
Digital Amazon gift cards offer several advantages over physical merchandise catalogs for channel sales incentive programs.
Engaging channel reps requires a unique approach that avoids repurposing employee engagement tactics.
Launching a channel program requires tailored strategies. We dive into the different ways you can bring attention to your program.
Wondering if it's time to broaden your strategy with channel sales? Here are the key indicators and essential questions to guide your decision.
Managing incentives in channel sales is a feat, but there are still common stumbling blocks to overcome.
Maslow's hierarchy of needs can be adapted for channel programs and sales. This approach can be use for developing effective, mutually beneficial business channel partnerships.
We discuss the importance of offering motivating incentives tailored to each group, purposeful communication to foster a sense of belonging, passionate promotion of, purposeful training, and empowering channel partners.
The David and Goliath tale resonates in channel programs. Leverage incentives, education, and promotions for partner success. ChannelAssist empowers with gamification, training, and unique experiences against industry "Goliaths."
The B2B buyer journey has changed thanks to the digital world. There are 28 crucial moments that can influence their decision, with endorsement from channel partners being a big deal.
In sales, your Channel is a key player. But are you getting the intel you need to win? Don't let outdated technology and DIY tactics sink your business.
ChannelAssist, a leading channel management solutions provider, is pleased to announce that Patrick Li has joined the team as the new Vice President of Product Development. With over 20 years of experience in the tech industry, Patrick is a seasoned executive with a proven track record of success.
Beyond Monetary Incentives! Having a robust incentive strategy means including both financial and non-financial rewards. See the options.
Emotions are important in designing channel incentive programs. By tracking reps' emotions you can improve their experience by creating an emotional journey map.
Working with a trusted vendor can help you control the costs of running a DIY channel program, which can be quite expensive.
Marketing programs are intended to increase the number of claims through incentive strategies and campaigns but what sort of processes and technology do you employ to manage the volume and governance required to keep your Organization financially viable?
Many experiences that dreaded “Ground Hog Day” feeling when it comes to running a Channel Incentive Program in-house, discover how to reverse the effect.
70% of sales come from indirect channels. Despite this, many use Excel for their Channel Incentive Program, leading to a disappointing partner experience.
60% of companies today still use Excel for their channel incentive programs. Despite the availability of Channel Incentive Management software. Relying on old technology means you aren't keeping up with your competitors.
How do professional athletes win? They have an effective training strategy. It's no different for Channel Reps.
Dive into the advantages and disadvantages of outsourcing your channel incentive program.
Is your traditional incentive program failing to motivate and engage your sales reps? Channel gamification is the crucial element that your program needs.
Your sales reps want to love you. Does your channel program have the right tools, strategy and content to capture their hearts and minds?
To ensure a proactive and empowered telecom sales channel that delivers double-digit revenue growth you need to create timely incentive programs, training programs and build a sound ecosystem.
To get traction with distributors and dealers that run your promotions, you need to ensure that you provide the right tools, training, communication and rewards to drive new sales revenue with an easy to use and scalable program that will always keep your tires at the top of the heap.
Now is the time to implement and improve your channel program’s core technologies, not when you predict the “bottom” of the sales market, because you might already be too late.
ChannelAssist worked with a global client to increase their revenue through an innovative managed incentive program targeting Sales Managers and Channel Sales Reps.
Managing your partner relationship properly greatly improves the odds your business will flourish. You expand your reach with partners. They’ll allow you to find long-term clients that provide you with the bulk of your year-over-year revenue.
Read this article now to learn how to get better usage ROI out of MDF today.
Partner loyalty is waning, across all sectors. Loyalty is hard to regain, when lost. So here’s how to tell if your channel partner loyalty is at risk.
Provide channel partners a channel solutions platform to drive channel partner engagement, loyalty & revenue growth.
Here's a scenario we've seen at ChannelAssist.
Let's set the stage. I recently submitted a claim for a consumer rebate for a few hundred dollars for a furnace purchase.
Here are 5 smart moves you can make to optimize your ROI from your spiff programs and outpace your competitors.
It depends on the problem you are solving for, the qualification requirements for earning the additional margin, and who gets the margin.
When your sales channels lead with your products, they sell more of your products – to more of their customers.
We believe that brand loyalty at the channel rep level makes a big difference in reseller sales.
Learn why ChannelAssist's Loyalty Pool could be the B2B loyalty program that your sales reps need today!
Someone not in channel sales may be forgiven for thinking that channel partners should just want to sell a vendor’s solutions.
If you are wondering how to successfully integrate Channel gamification into your incentive programs, we've got you covered.
How to leverage channel gamification to drive business results
Looking to get buy-in from stakeholders for your incentive programs? Here are 11 steps to follow to ensure success.
Incentives are an essential part of any effective sales program. They motivate your sales reps to sell your product.
Many great companies have launched well thought out incentive programs. Read this to learn how they did it.
Do you remember the days when the stages between customer awareness and purchase were well defined?
Channel sales reps who are actively engaged with your brand sell more of your products. Partner loyalty programs play a large role in that engagement.
Fall is the perfect time to run a pulse survey to check on and influence channel rep engagement.
Big data, the vast amount of information that daily inundates your business, can be one of your most valuable resources. Here's why.
Does running your own channel program in-house sound easy? Maybe- But be warned...
Channel partner engagement programs grow sales, expand your reach, educate channel reps and turn them into champions of your brand.
Your channel engagement program delivers significant value to your business- If you're doing it right...
Why Growing Channel Engagement Should be Approached as a 5-Point Change Management Issue And Continuous Evolution Is A Must.
It's Time to Engage the 95% of Your Channel Reps Who Underperform.
5 Reasons Why Rep Surveys Should Be a Key Part of Your Channel Communication Program
Fewer than half of companies (47%) consider their indirect sales channels effective.
Partner onboarding process is crucial for channel sales success. Here's how ChannelAssist can help you get it right!
Here’s the thing about developing channel sales advocates—you’re doing it wrong.
It’s true that compensation drives behavior. If you want to drive the right behaviour, you'll need to understand incentives.
Comparing yourself to others is a slippery slope. You might use it for motivation, but feel down when Sandra picks up a new BMW or Mike lands the big contract.
In-direct sales reps can provide the experience that propels your brand forward, but inspiring the channel to sell your products is a constant challenge.
When looking at investing in your channel it’s important to consider the different routes of driving growth while thinking about ROI.
Money and recognition still talks. People want (and should) receive incentives for doing a good job.
What if you could see into the minds of individual channel reps and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible.
Read this article now to understand the relationship and differences between loyalty and engagement through the Frank Sinatra way.
Some moves to drive engagement are quite cheap when compared to the potential benefits.
You’re at a cocktail party of friends and “friends of friends.” It’s a nice evening.
We are all aware that time equals money and it's important for all channel campaigns to assess new leads and decide where to allocate time and energy.
Let's learn exactly what the various channels could be, and how to maximize the potential within the correct channel.
You have your uber-successful sister who has her life together and is a famed cardiologist.
It’s likely your channel reps will share some common traits. They should be good at talking to people, have some ambition to produce results, and have some confidence and enthusiasm.
So what do we mean by “math” in this context? For our industry, we’re talking about sales coverage, incentives, and how you and your partners work together.
Sales incentives need to be strategic, compelling, and reward for the desired sales activity. SPIFs deliver measurable business results.
Channel sales incentives are shifting from cash rewards to personalized and experience-based perks that keep sales teams motivated, engaged, and loyal.
A winning Channel Engagement program is all about solution providers acting like true partners to build strong, lasting relationships that lead to real success for everyone involved.
Viewing your solution provider as a partner rather than a vendor fosters a stronger collaboration.
A successful channel engagement platform balances sales reps' desire for usability, rewards, and engaging content with IT vendors' focus on branding, analytics, and strategic insights.
Wondering which you should choose? Amazon gift cards vs physical catalog, let's dive in.
Digital Amazon gift cards offer several advantages over physical merchandise catalogs for channel sales incentive programs.
Engaging channel reps requires a unique approach that avoids repurposing employee engagement tactics.
Launching a channel program requires tailored strategies. We dive into the different ways you can bring attention to your program.
Wondering if it's time to broaden your strategy with channel sales? Here are the key indicators and essential questions to guide your decision.
Managing incentives in channel sales is a feat, but there are still common stumbling blocks to overcome.
Maslow's hierarchy of needs can be adapted for channel programs and sales. This approach can be use for developing effective, mutually beneficial business channel partnerships.
We discuss the importance of offering motivating incentives tailored to each group, purposeful communication to foster a sense of belonging, passionate promotion of, purposeful training, and empowering channel partners.
The David and Goliath tale resonates in channel programs. Leverage incentives, education, and promotions for partner success. ChannelAssist empowers with gamification, training, and unique experiences against industry "Goliaths."
The B2B buyer journey has changed thanks to the digital world. There are 28 crucial moments that can influence their decision, with endorsement from channel partners being a big deal.
In sales, your Channel is a key player. But are you getting the intel you need to win? Don't let outdated technology and DIY tactics sink your business.
ChannelAssist, a leading channel management solutions provider, is pleased to announce that Patrick Li has joined the team as the new Vice President of Product Development. With over 20 years of experience in the tech industry, Patrick is a seasoned executive with a proven track record of success.
Beyond Monetary Incentives! Having a robust incentive strategy means including both financial and non-financial rewards. See the options.
Emotions are important in designing channel incentive programs. By tracking reps' emotions you can improve their experience by creating an emotional journey map.
Working with a trusted vendor can help you control the costs of running a DIY channel program, which can be quite expensive.
Marketing programs are intended to increase the number of claims through incentive strategies and campaigns but what sort of processes and technology do you employ to manage the volume and governance required to keep your Organization financially viable?
Many experiences that dreaded “Ground Hog Day” feeling when it comes to running a Channel Incentive Program in-house, discover how to reverse the effect.
70% of sales come from indirect channels. Despite this, many use Excel for their Channel Incentive Program, leading to a disappointing partner experience.
60% of companies today still use Excel for their channel incentive programs. Despite the availability of Channel Incentive Management software. Relying on old technology means you aren't keeping up with your competitors.
How do professional athletes win? They have an effective training strategy. It's no different for Channel Reps.
Dive into the advantages and disadvantages of outsourcing your channel incentive program.
Is your traditional incentive program failing to motivate and engage your sales reps? Channel gamification is the crucial element that your program needs.
Your sales reps want to love you. Does your channel program have the right tools, strategy and content to capture their hearts and minds?
To ensure a proactive and empowered telecom sales channel that delivers double-digit revenue growth you need to create timely incentive programs, training programs and build a sound ecosystem.
To get traction with distributors and dealers that run your promotions, you need to ensure that you provide the right tools, training, communication and rewards to drive new sales revenue with an easy to use and scalable program that will always keep your tires at the top of the heap.
Now is the time to implement and improve your channel program’s core technologies, not when you predict the “bottom” of the sales market, because you might already be too late.
ChannelAssist worked with a global client to increase their revenue through an innovative managed incentive program targeting Sales Managers and Channel Sales Reps.
Managing your partner relationship properly greatly improves the odds your business will flourish. You expand your reach with partners. They’ll allow you to find long-term clients that provide you with the bulk of your year-over-year revenue.
Read this article now to learn how to get better usage ROI out of MDF today.
Partner loyalty is waning, across all sectors. Loyalty is hard to regain, when lost. So here’s how to tell if your channel partner loyalty is at risk.
Provide channel partners a channel solutions platform to drive channel partner engagement, loyalty & revenue growth.
Here's a scenario we've seen at ChannelAssist.
Let's set the stage. I recently submitted a claim for a consumer rebate for a few hundred dollars for a furnace purchase.
Here are 5 smart moves you can make to optimize your ROI from your spiff programs and outpace your competitors.
It depends on the problem you are solving for, the qualification requirements for earning the additional margin, and who gets the margin.
When your sales channels lead with your products, they sell more of your products – to more of their customers.
We believe that brand loyalty at the channel rep level makes a big difference in reseller sales.
Learn why ChannelAssist's Loyalty Pool could be the B2B loyalty program that your sales reps need today!
Someone not in channel sales may be forgiven for thinking that channel partners should just want to sell a vendor’s solutions.
If you are wondering how to successfully integrate Channel gamification into your incentive programs, we've got you covered.
How to leverage channel gamification to drive business results
Looking to get buy-in from stakeholders for your incentive programs? Here are 11 steps to follow to ensure success.
Incentives are an essential part of any effective sales program. They motivate your sales reps to sell your product.
Many great companies have launched well thought out incentive programs. Read this to learn how they did it.
Do you remember the days when the stages between customer awareness and purchase were well defined?
Channel sales reps who are actively engaged with your brand sell more of your products. Partner loyalty programs play a large role in that engagement.
Fall is the perfect time to run a pulse survey to check on and influence channel rep engagement.
Big data, the vast amount of information that daily inundates your business, can be one of your most valuable resources. Here's why.
Does running your own channel program in-house sound easy? Maybe- But be warned...
Channel partner engagement programs grow sales, expand your reach, educate channel reps and turn them into champions of your brand.
Your channel engagement program delivers significant value to your business- If you're doing it right...
Why Growing Channel Engagement Should be Approached as a 5-Point Change Management Issue And Continuous Evolution Is A Must.
It's Time to Engage the 95% of Your Channel Reps Who Underperform.
5 Reasons Why Rep Surveys Should Be a Key Part of Your Channel Communication Program
Fewer than half of companies (47%) consider their indirect sales channels effective.
Partner onboarding process is crucial for channel sales success. Here's how ChannelAssist can help you get it right!
Here’s the thing about developing channel sales advocates—you’re doing it wrong.
It’s true that compensation drives behavior. If you want to drive the right behaviour, you'll need to understand incentives.
Comparing yourself to others is a slippery slope. You might use it for motivation, but feel down when Sandra picks up a new BMW or Mike lands the big contract.
In-direct sales reps can provide the experience that propels your brand forward, but inspiring the channel to sell your products is a constant challenge.
When looking at investing in your channel it’s important to consider the different routes of driving growth while thinking about ROI.
Money and recognition still talks. People want (and should) receive incentives for doing a good job.
What if you could see into the minds of individual channel reps and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible.
Read this article now to understand the relationship and differences between loyalty and engagement through the Frank Sinatra way.
Some moves to drive engagement are quite cheap when compared to the potential benefits.
You’re at a cocktail party of friends and “friends of friends.” It’s a nice evening.
We are all aware that time equals money and it's important for all channel campaigns to assess new leads and decide where to allocate time and energy.
Let's learn exactly what the various channels could be, and how to maximize the potential within the correct channel.
You have your uber-successful sister who has her life together and is a famed cardiologist.
It’s likely your channel reps will share some common traits. They should be good at talking to people, have some ambition to produce results, and have some confidence and enthusiasm.
So what do we mean by “math” in this context? For our industry, we’re talking about sales coverage, incentives, and how you and your partners work together.
Sales incentives need to be strategic, compelling, and reward for the desired sales activity. SPIFs deliver measurable business results.
Learn how leading companies transform their engagement strategies by creating new digital journeys through gamification, dynamic incentives and community building to capitalize on the evolving customer-oriented channel ecosystem.
In our exclusive Q&A Webinar with Jay McBain and ChannelAssist Richard Stevens, we solicited questions from many business leaders, managers and sales reps across North America eager to answer their most pressing channel queries.
A case study on how we developed an incentive program that drove a 40% YoY increase in overall program participation
Let's look at the challenges faced by sales & marketing leaders of companies using an indirect/channel sales model.
Engaged, inspired and loyal channel sales reps will lead with your products consistently. Learn how with our guide. Get your copy now!
See exactly why DIY channel engagement programs are set up for failure! Download our guide today & thank us later!
Get your copy to our e-book and learn how we can help you not just join the circus but be the ringmaster!
A case study on how we helped a global tech firm increase revenue by 339% through targeted education modules.
Implementing a strategic channel sales plan is crucial for the long-term health of your organization. Get our guide!
Get your copy of our guide to the must-have components to create a successful incentive program quickly.
To ensure an empowered channel that delivers double-digit revenue growth you need timely incentive programs.
Learn how you can use channel partner engagement to increase the OEM attach rate in this case study.
Learn how you can regain channel rep trust with our proven channel incentive program. Download the case study!
See how ChannelAssist helped a manufacturer maximize sales opportunities by improving channel program ROI. Download the case study now!
See how ChannelAssist's channel incentive program helped a Pharma giant grow its channel sales by over 33%. Download the case study now!
ChannelAssist and Impartner Software are teaming up to improve channel sales by combining their technologies, aiming to make it easier and more profitable for companies to manage their sales partners.
ChannelAssist, a leading channel management solutions provider, is proud to celebrate its 25th anniversary.
ChannelAssist Inc., a leader in channel rep engagement, announces the promotion of Bonnie Roebuck to the position of Vice President, Customer Experience. Bonnie has spent the last six years working with our teams and across our customer portfolio here at ChannelAssist, contributing to the innovation and growth of our people and business.
Currently, in NA, EMEA and APJ, this new unified global program, HP Curiocity, was designed to empower partners to facilitate greater collaboration, enhanced training, and sales rep engagement
ChannelAssist Inc., a leader in channel sales rep engagement, announced today the hiring of Derek Smith as the company’s new Vice President of Global Sales.
ChannelAssist gives Serta Simmons Bedding a boost in sales
ChannelAssist Inc. and kNEXTis LLC partner to remedy incentive management pains with an innovative solution mix.
ChannelAssist wins the 2021 Killer Content Award in Channel Partner Program Category by developing an award-winning, results-driven incentive program for HP Inc.
ChannelAssist Inc. and Gorilla Corp. enter long-term strategic partnership to empower channel sales engagement globally.
Join Roseann Genovese, N.A. Channel Program Manager - Blue Carpet & Agent, HP Inc., Commercial Organization, as she discusses the value of their industry leading program with Richard Stevens and how it keeps their partner reps engaged, motivated and empowered to reach their channel revenue goals.
Join Richard Stevens in conversation with John Cammalleri, VP Commercial Channels, HP Inc. Canada, as they discuss how to build a proven and successful channel strategy for your channel partners, distributors and reps.
Resist the urge to cut back on channel spending and support doing COVID-19. The pandemic will ease, economic demand will return, and you need to be in position to capitalize.
A case study on how we developed an incentive program that drove a 40% YoY increase in overall program participation
A case study on how we helped a global tech firm increase revenue by 339% through targeted education modules.
Learn how you can use channel partner engagement to increase the OEM attach rate in this case study.
Learn how you can regain channel rep trust with our proven channel incentive program. Download the case study!
See how ChannelAssist helped a manufacturer maximize sales opportunities by improving channel program ROI. Download the case study now!
See how ChannelAssist's channel incentive program helped a Pharma giant grow its channel sales by over 33%. Download the case study now!
ChannelAssist has helped organizations drive billions in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs.
ChannelAssist is a channel-focused engagement, incentive innovator, and customer-obsessed team behind industry-leading companies.