Toronto, ON, March 27, 2023

ChannelAssist began as a humble agency supporting events, founded by David Auld in the 90s. He saw the need for more focus on Channel reps and wanted to cater to the channel. We started with rewards and events and slowly worked our way up to launching our first end-to-end Channel Program, Blue Carpet Canada, in 2006.

We have since expanded in the USA with HP Blue Carpet USA, and now in 2023, we've launched a full-scale channel global program, HP Curiocity. Since our inception, ChannelAssist has offered stellar channel services, from rep engagement to customer service. We have offered an end to end-channel services to our clients, and we continue to grow our capabilities.

Richard Stevens, President of ChannelAssist, comments on this achievement - "Clients trust ChannelAssist to deliver exceptional results by planning, developing, and managing solutions at the core of their channel strategy. We hire incredible people that are smart, innovative, and always striving to make our engagement platform better. I'm proud of our team, thankful to our clients and look forward to the next 25 years."

ChannelAssist, a leading channel management solutions provider, is proud to celebrate its 25th anniversary. Since its founding, ChannelAssist has consistently delivered innovative solutions and unparalleled customer support to its clients in the technology, healthcare, and consumer goods industries.

"For 25 years, ChannelAssist has been dedicated to innovative product and program development in delivering best-in-class Channel Engagement programs," said ChannelAssist's Founder, David Auld. "This milestone has been achieved through our team's entrepreneurial spirit, hard work, and dedication focusing on exceptional customer service. I look back proudly on the past 25 years and look forward to our company's future growth."

ChannelAssist has consistently evolved and adapted to meet the changing needs of its clients, introducing new products and services that help businesses streamline channel management processes and increase efficiency. In recent years, ChannelAssist has also made a concerted effort to prioritize sustainability by implementing eco-friendly practices and innovation in the Channel space.

About ChannelAssist Inc.

For over 25 years,ChannelAssist has helped organizations drive billions in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs. ChannelAssist is a channel-focused engagement and incentive innovator and the customer-obsessed team behind the industry-leading HP Blue Carpet Program for the past 15 years and now HP Curiocity.

ChannelAssist delivers channel sales incentives, training, promotions, rewards, claim processing, channel automation, channel marketing and 1-1 communication to thousands of sales reps on behalf of companies daily through the mobile, platform and program management services. Building relevant and seamless connections in a digital ecosystem are what they do best, and global brands trust Channel Assist's solutions to improve their visibility, manage their incentives, drive engagement and be the answer to their most crucial channel challenges.