As your organization develops strategies to increase market share, focus on building and owning mindshare in your sales and distribution channels.
In B2B sales, expanding channel partner mindshare is a leading indicator of success in the channel and paramount to help expand your business reach and drive top-line growth.
In this guide, we address the importance of building mindshare and loyalty in the channel as a precursor to achieving market share growth. You will also learn strategies that if well executed, can help you outpace your competition.
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