When it comes to channel engagement and incentive programs, what’s considered “sexy” can look a bit different depending on who you ask. For sales reps (the participants), it’s all about ease of use, fun rewards, and engaging content. On the flip side, IT vendors and manufacturers care more about branding, analytics, and strategy. Let’s break down what makes these platforms appealing from both angles.
1. User Interface (UI)
Sales Reps - For sales reps, a sexy UI means a smooth, user-friendly experience. They want something that feels effortless:
• Mobile-Friendly: Accessing the platform on the go is a must.
• Simple Design: A clean layout helps them find what they need without hassle.
IT Vendors - Vendors appreciate a good UI too, but they have a few extra considerations:
• Branding: They want to make sure their logo and colors shine.
• Analytics: A backend that gives them insights into usage and engagement is key.
2. Content
Sales Reps - Engaging content keeps sales reps pumped and informed:
• Fun Training Videos: Quick, snappy videos and easy-to-digest guides help them sell better.
• Real Stories: Sharing success stories boosts motivation.
IT Vendors - For vendors, the focus is more on effectiveness:
• Sales Tools: In-depth product info and market insights help reps do their jobs.
• Performance Data: They want to see how well content is performing.
3. Rewards
Sales Reps - Let’s face it, sales reps love rewards:
• Cool Incentives: Offering cash, gift cards, or experiences keeps things exciting.
• Instant Rewards: Immediate gratification for tasks completed is a big win.
IT Vendors - Vendors are more strategic about rewards:
• Budget-Friendly Options: They want to provide attractive incentives without breaking the bank.
• Tracking Results: Understanding how rewards impact performance is essential.
4. Dashboards
Sales Reps - Sales reps want to see their progress in real-time:
• Instant Updates: They love knowing how close they are to hitting targets.
• Gamified Elements: Leaderboards and badges add a fun competitive twist.
IT Vendors - Vendors need a bit more depth in their dashboards:
• Detailed Reports: They want to dive into analytics about participant engagement and program success.
• Customizable Views: Flexibility to track specific KPIs is important.
5. Communications
Sales Reps - Clear and engaging communication keeps sales reps in the loop:
• Push Notifications: Alerts about new rewards or program updates keep the excitement alive.
• Personal Touch: Customized messages based on performance can make a big difference.
IT Vendors - Vendors want consistent, professional communication:
• Brand Voice: Everything should reflect their brand’s personality.
• Feedback Loops: Gathering input from sales reps helps refine the program.
6. Images and Branding
Sales Reps - Visual appeal matters to sales reps:
• Eye-Catching Graphics: Great visuals make it easier to sell products.
• Familiar Brands: Reps are more motivated when they represent a brand they trust and have values in alignment.
IT Vendors - For vendors, branding is all about credibility:
• Consistent Messaging: Keeping everything in line with their brand standards is crucial.
• Visual Engagement: Attractive visuals enhance brand loyalty.
7. Access and Role-Specific Offers
Sales Reps - Easy access to relevant info is key:
• Tailored Dashboards: Custom views based on their role help them get the info they need.
• Self-Service Features: Reps want to find what they need without extra hassle.
IT Vendors - Vendors focus on security and control:
• Tiered Access: Different access levels ensure sensitive info is protected.
• Data Management: Efficient tracking and access control help keep everything secure.
Conclusion
In the end, what makes a channel engagement and incentive program platform “sexy” really depends on who’s using it. Sales reps crave usability, exciting rewards, and engaging content, while IT vendors focus on branding, analytics, and strategic insights. By understanding these different perspectives, companies can create programs that appeal to both sides, driving engagement and boosting sales!
About ChannelAssist
For over 25 years, ChannelAssist has helped organizations drive billions in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs.
ChannelAssist is a channel-focused engagement, incentive innovator, and customer-obsessed team behind industry-leading companies. Book a Demo to learn more!
